Berlin is buzzing. There is something energetic in the air. When I visited during fashion week, the riverside was packed with crowds of Berliners enjoying the summer weather. But it’s not just youthful millennials hanging out that makes Berlin feel happening. There’s something else at play. Berlin has been cited as the new Silicon Valley. …
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How resilient is your brand to the changes that are happening in the fashion market today? I had the opportunity to explore that question with a live audience of creative business owners at #FASHIONTECH, part of the Premium International trade show, Berlin. #FASHIONTECH BERLIN Masterclass The digital revolution has completely disrupted the fashion business. The …
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Multifaceted concept stores are offering a more holistic buying experience, free from awkward silences and lacklustre aesthetics. Say hello to Zero Boundary Shopping. The Store in Berlin feels anything but. After all, how many shops offer an event space, workspace, hairdressers, fashion store and restaurant all in one? Walking into the trendy Soho House, I’m …
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From supply chain transparency to provenance and charitable outreach, Yulan Creative considers ethics in the fashion industry. A recent study conducted by Unilever found that a third of today’s consumers choose to buy from brands that exercise positive environmental or social principles. The study focused on how concerns for sustainability affect shopping habits and was …
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We are living in an extraordinary era of connectivity and digital has transformed the way we experience brands. How do we experience luxury and what even defines luxury these days? This question is an ongoing concern for the fashion industry. They are trying to address an increasing appetite from consumers and engage with the process …
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Unpredictable consumer habits, rising business rates, Brexit and sale culture are putting high street retailers in a vulnerable position. Yulan Creative investigates. Why is the high street declining? Season-focused shopping is on the way out. According to a recent report conducted by global retail analysts, Kantar Worldpanel, the British fashion market faced a 2% sales …
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Pierre Alexis Dumas, the Artistic Director of Hermes describes his views on luxury at the China Exchange series of talks. “The meaning of luxury and my perception of the word changes all the time. It’s overused. We need new words to describe it… New words behind the idea, the achieving of a certain quality” says …
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Guest Lecture Twenty Years Ten Lessons- Yulan Creative – Joanne Yulan Jong How wonderful to find myself, back on the grand staircase of Edinburgh College of Art, returning to where my journey in fashion started. I’ve come here to deliver the guest lecture and talk about my business Yulan Creative. So I find myself, coming …
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“In the past, it was possible, to begin with, an idea or creative point of view. Now you have to find the niche or need in the market and create a solution” says Joanne Yulan Jong Over the last five years, I’ve been working with entrepreneurs who are looking to create fashion businesses. Initially, they …
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Creative direction – Yulan Creative – photography Julia Bostock as featured in Vogue UK Sept 2016 Petit Tribe Photoshoot for Autumn Winter 2016/17. Time to shoot the childrenswear campaign and I’m delighted to be working again with the wonderfully talented photographer Julia Bostock. This time on her home turf. Her gorgeous house and studio in …
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