WHAT WE DO
The biggest headache for the fashion business today is staying relevant. Relevance comes from investing in fashion innovation, research and development.
When I talk with clients about innovation and test them to see if they are ready to think outside their comfort zone, many become quite anxious. They always seem to link the word innovation to technology and do not see how innovation can relate to them, especially if in some cases they have an artisan luxury brand. There’s a reason why that particular step is placed firmly at the heart of our methodology. Everything is moving so quickly that staying still is no longer an option.
Our specialty is to help brands research and develop all things related to unique product development and delivery. For example, we’re able to research and develop new fabrics stitches and yarns. We can help clients innovate through design and manufacture. We share with our clients industry insights and a network of fashion tech innovation. We are keen to help clients stay ahead of the curve. We work with them to find ways to push their product, service or process from ordinary to exceptional.
CASE STUDY - ERDOS
Creative director Graeme Black approached us with an exciting brief. He asked us for help with his new Beijing based client, Erdos 1436. He needed support in his role as the lead, to reposition a classic cashmere brand into luxury cashmere range, with signature high quality fabrics at its heart. They are the biggest producers of cashmere in the world. He knew it would involve research to upgrade the fitting and fabrics and create a new look and feel for the brand.
WHAT WE DELIVERED
Competitor market analysis / Block development research / Fabric and Yarn Trade fair research / Print and Stitch development / Strategic Range development / Design innovation / Critical path
Yulan Creative design consultancy led by Joanne Jong was employed to research, design and lend her expertise to Erdos 1436 cashmere knitwear collection. This luxury Chinese brand benefitted immensely from her unique in-depth knowledge of the fashion industry. On a personal level, Joanne’s enthusiasm and positive energy made her a joy to work with – It was a great collaboration that helped the collection have depth and an informed point of view. I would recommend her to anyone looking for a thinking, listening expert in fashion
Graeme Black - Creative Director ERDOS 1436 - Beijing