“Nearly 50% of users surveyed by TikTok said that videos longer than a minute long were ‘stressful.’ The truth is that our attention spans are shrinking – so much so that the effect of short-form media on our cognitive functions has been given a name: TikTok Brain.” (Source: The Oxford Blue) This statistic illustrates that …
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Welcome to Part 2 of our series unpacking the challenges and opportunities of fashion marketing. In Part 1, we looked at some of the biggest challenges facing fashion marketers today. These included standing out in a noisy crowd, the importance of brand identity and solving the multi-channel puzzle. Now, let’s move on to personalisation, the …
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High-fashion brand, Balmain recently launched a new digital campaign using CGI models instead of humans. The move has divided the industry with some welcoming the money-saving innovation and others recoiling at the idea of a model-less future. Either way, it has served to highlight that the fashion marketing world is moving at an unprecedented pace. …
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Veterans of the fashion season may have raised an eyebrow this September when Givenchy eschewed the typical exclusivity and threw their show open to 280 students and 1,200 members of the public. The 9/11 date itself and theme were, on this occasion, very much at the heart of this inclusivity, but raised the question if …
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