“Nearly 50% of users surveyed by TikTok said that videos longer than a minute long were ‘stressful.’ The truth is that our attention spans are shrinking – so much so that the effect of short-form media on our cognitive functions has been given a name: TikTok Brain.” (Source: The Oxford Blue) This statistic illustrates that …
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The start of this year has seen many articles written about the challenge of creativity through this prolonged time of lockdown. I’ve taken the opportunity of this unique time and been painting through the pandemic. It’s very interesting to hear how other creatives have coped during a time where inspiration feels thin and whatever it …
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Over my career as a creative and art director, I’ve had the pleasure of working with incredible talents. When I was at Austin Reed, as artistic director, I was asked to select the team to carry out the photography of the campaign. As creative director, there is always a slight moment when presenting the concept …
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Photo Credit: Irving Penn featured on Photography Office. Why communicating through digital has changed the role of fashion photography. It is time to make a crucial investment in good photography – it sells. The pivot to communicate through online and through social media rather than print and traditional advertising has completely altered the role of …
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Photo Credit: Irving Penn featured on Photography Office. How the art of the fashion shoot has been impacted by digital During my time as the design director of Mr Armani’s very lucrative Collezioni collection, I was also given the responsibility to be art director delivering fashion photography. The content was mostly for use in brochures …
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The story of a luxury brand built on solving solutions and design thinking It’s a crisp day in New York and my fellow fashion designers and I are on our way down to the financial district, to the old American Stock Exchange building to be precise. It’s the location and building that currently houses the …
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Creative direction – Yulan Creative – photography Julia Bostock as featured in Vogue UK Sept 2016 Petit Tribe Photoshoot for Autumn Winter 2016/17. Time to shoot the childrenswear campaign and I’m delighted to be working again with the wonderfully talented photographer Julia Bostock. This time on her home turf. Her gorgeous house and studio in …
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I’ve worked in the fashion business for more than twenty years and passionate to share my knowledge with fashion students. What does it take today to have the skills you need for a successful fashion design career? Fashion is going through a huge transition, and its a very competitive world. It’s also the most amazing …
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How clear creative strategy from the outset makes a brand stand out. In January 2016 – Yulan Creative was delighted to hear that Petit Tribe had been selected the very first childrenswear brand to be a part of the prestigious Next Talents Award 2016 scout initiative hosted by Vogue Italia & Yoox. I have worked …
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It’s the shakeup that has been on the cards for years and the hot topic of this fashion week. Creaking and straining, the traditional fashion calendar was ripe for disruption. Where there is upheaval, there’s opportunity for the future of fashion shows, writes Joanne Yulan Jong. It’s ironic to think that these two players, Tom …
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