Fast track to industry knowledge and expertise at our fashion online live webinars, workshops, events and talks


This current crisis is the catalyst that will trigger a completely different era of thinking.
We will see a whole new attitude to fashion and lifestyle.

We will come out the other side thinking very carefully about what’s important. Renting, preloved, recycled, up-cycling, sustainable and circular by design will all become mainstream concepts. Brands without integrity without a reason to be will be forgotten.

As a fashion futurist and adamant supporter of ethical fashion and lifestyle businesses, I’m passionate that you don’t lose heart in this very challenging moment. If you have not read my book, then, in summary, it’s a handbook for fashion, lifestyle and retail business leaders and entrepreneurs looking to navigate the digital chaos and stand out. Yet, this current global human and financial catastrophe has thrown all your hard efforts to build a brand with integrity out of the window. All businesses and individuals are all facing challenges that we could never have imagined.

I believe there is always a positive to any crisis. Difficulty makes us all more creative and resourceful.  How we redesign our future is up to us.

We can and we will do it better


Friday 15th January 15:00 London

creative entrereneur woman sat in amongst painting equipment

What does it take to make creative businesses work?

Covid has proved to be a catalyst for change and is fuelling a surge in creative entrepreneurship. However, whatever product you’re developing, whether it’s a sustainable yoga brand or making luxury hand-made lamps, or extending an existing range, making your product commercially viable from the outset is crucial. That means aligning your creative vision and business strategy from day one. Also, a mindset that is willing to adapt and change quickly in a constantly changing market.

Joanne Yulan Jong will deliver a 60 minute introduction to our six-week Creative Entrepreneur Course live online, highlighting each of the five foundations of her award- winning strategy framework. If you’re an ambitious professional with a product or business to validate and develop. Your journey starts here.

Understand how the market has changed, case studies of successful strategies and the key to making creativity a commercial business.

Joanne is delighted to be joined by client Merel Van Der Ham, entrepreneur and CEO of a start-up niche direct-to-consumer brand called Clover that launched during Covid. She will talk about her experience of working through the six weeks course, and how it helped her take her brand from concept to reality.

We will also allocate some time for a Q&A if you have any questions, please do submit your question when registering.

Places are FREE but limited so please reserve your place now. We expect to be oversubscribed so if you cannot make it we would appreciate you letting us know.


When I founded Orlebar Brown I had no experience of fashion. People were very generous with their advice, but the tools available were either too simplistic or too complicated. Joanne, with her wealth of experience, explains the fashion business in a clear and succinct way including its challenges and opportunities. This is an invaluable book for anyone running a fashion business in today’s world

Adam Brown- Founder and Creative Director, Orlebar Brown


We are a multi award-winning consultancy with 20 years of UK and international expertise dedicated to helping established and owner led fashion and lifestyle businesses to navigate and solve very real challenges. Our powerful five step fashion brand alignment principle helps you seize future opportunities, unlock your brand’s hidden value and build a resilient and successful business.