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This current crisis is the catalyst that will trigger a completely different era of thinking.
We will see a whole new attitude to fashion and lifestyle.

We will come out the other side thinking very carefully about what’s important. Renting, preloved, recycled, up-cycling, sustainable and circular by design will all become mainstream concepts. Brands without integrity without a reason to be will be forgotten.

As a fashion futurist and adamant supporter of ethical fashion and lifestyle businesses, I’m passionate that you don’t lose heart in this very challenging moment. If you have not read my book, then, in summary, it’s a handbook for fashion, lifestyle and retail business leaders and entrepreneurs looking to navigate the digital chaos and stand out. Yet, this current global human and financial catastrophe has thrown all your hard efforts to build a brand with integrity out of the window. All businesses and individuals are all facing challenges that we could never have imagined.

I believe there is always a positive to any crisis. Difficulty makes us all more creative and resourceful.  How we redesign our future is up to us.

We can and we will do it better


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How can we rebuild a better fashion industry

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When I founded Orlebar Brown I had no experience of fashion. People were very generous with their advice, but the tools available were either too simplistic or too complicated. Joanne, with her wealth of experience, explains the fashion business in a clear and succinct way including its challenges and opportunities. This is an invaluable book for anyone running a fashion business in today’s world

Adam Brown- Founder and Creative Director, Orlebar Brown


We are a multi award-winning consultancy with 20 years of UK and international expertise dedicated to helping established and owner led fashion and lifestyle businesses to navigate and solve very real challenges. Our powerful five step fashion brand alignment principle helps you seize future opportunities, unlock your brand’s hidden value and build a resilient and successful business.