HELPING PURPOSE DRIVEN BRANDS IMPACT FASTER

Sustainability can mean many different things to different companies. Every business will have a unique approach and journey. The key challenges that SME businesses face are unique. They have the same drive and passion for change as a big corporation, yet do not have the advantage of scale, budget and unlimited resources. They are more agile and can implement positive action quickly. However, they lack the expertise, resources, and skills necessary to formalise their strategy or policies and communicate their progress and achievements.

YOU ARE NOT ALONE. THESE ARE COMMON CHALLENGES.
WITH EXPERIENCE IN THE ARC OF PRODUCT DEVELOPMENT FROM CONCEPT TO DESIGN, SOURCING AND SUPPLY CHAIN MANAGEMENT, THROUGH TO DELIVERY TO YOUR CUSTOMERS. WE ARE UNIQUELY PLACE TO HELP YOU NAVIGATE NET-ZERO, SUSTAINABILITY AND LEAD A BETTER BUSINESS.

FUNDING THE JOURNEY

Product-based companies at the start of their journey typically start by replacing the raw materials in their product with more sustainable options. Next, they may look at more using eco-friendly or recycled packaging and reduce the use of plastic. They do this because it is customer-facing and visible. However, these actions inevitably affect product cost and begin to impact margin even before they start to address:

  • Environmental: energy efficiency, tackling waste and water
  • Social: employee engagement
  • Communicating: achievements and progress

Sustainability can mean many different things to different companies. Every business will have a unique approach and journey. Your journey starts here with a free, no-obligation, 15 minute discovery call.

SUSTAINABILITY STRATEGY, START SMALL AND BUILD. BRANDS WE WORK WITH OFTEN FIND THEY ARE ALREADY DOING MORE THAN THEY THINK. IT GIVES THEM THE COURAGE AND MOMENTUM TO MOVE AHEAD.

EASY WINS

There are many moving parts, and the landscape is constantly evolving. It involves investment in time and money, alongside a new mindset and culture for the whole business. It is vital not just to focus on the bigger picture but also to look for the easy wins you can action today in order for your team to stay motivated. The truth is that in order to keep your sustainability strategy resilient, a laser focus on business efficiency will mitigate the costs of your investments.

WHEN YOU BEGIN TO FORMALISE YOUR SUSTAINABILITY STRATEGY, START SMALL AND BUILD. BRANDS WE WORK WITH OFTEN FIND THEY ARE ALREADY DOING MORE THAN THEY THINK. IT GIVES THEM THE COURAGE AND MOMENTUM TO MOVE AHEAD.

AUTHENTICITY

Clarify your values, and what sustainability means to you.
Chose the most important UNSDGs and be clear on your mission and purpose.

LANGUAGE

Create a visual language across all assets that align with your sustainability commitments and your brand.

INNOVATION

Harness innovation, data and technology that can streamline your business, reduce emissions, pollution, waste, and the use of precious resources in products and services.

GAIN TRUST ( ESG STRATEGY)

Prepare to communicate regularly and transparently about your business and products.
Formalise and quantify your commitments in three key areas Environmental Social and Governance.

NUMBERS

Do the maths. The ESG strategy would have made clear the assumptions of the new strategy and the finance needed to implement the changes you have in your sights.

WHAT WE DO

1 – INSIGHT

We help purpose-driven businesses impact faster through our services. Puts mission and integrity at the heart of your business and joins the dots between product development and marketing.

We bring the leadership team and staff together, to understand what sustainability means to them. We interview and speak with your stakeholders to understand how your brand and business are perceived and benchmark your activity against your competitors.

2 – MISSION

Whatever the approach to your sustainability strategy, and no matter the size of your company, we will help you define your Authentic Brand Message (ABM) and mission statement.

3 – AMBITIONS

We will work with you to help identify your commitments and select which of the UNSDGs or sustainability goals will your business commit to.
We will inform you of initiatives, audits and initiatives that align with your type of business.
We will simplify and explain various reporting frameworks that your company may use to benchmark and measure against.

4 – STRATEGY

We help you clarify and incorporate and align your sustainability goals with your brand mission. Empower you to communicate confidently, without greenwashing, a clear roadmap to becoming a more sustainable and purpose-driven business.

TESTIMONIALS

Joanne and the team approached our business with high levels of professionalism and efficiency. The Yulan team have deep subject matter knowledge but what was equally impressive was that the process allowed our team to explore the holistic impact of changes and strategies within the business. This is key to prevent silo working and foster innovation. Joanne’s leadership, skill and process will benefit any business looking to think differently

Andy Birley CEO Lucan

WHY US

Here at Yulan Sustainability, we have worked for more than ten years with ethical, sustainable and purpose-driven businesses. Our award-winning expertise working with product-led companies that produce internationally enables us to understand your sustainability challenges.
We are as passionate as you are to move from talking to action.

We are here to help you formalise, plan, communicate and execute the sustainability strategies that work for your business.