We have witnessed first-hand the dizzying change that digital media has brought to the fashion industry. It has opened up a window to thousands of new brands, and the market has become extremely competitive. Sustainability, transparency, and moving to a more direct to consumer model are shaping a new era. Businesses have, often painfully, learned to adapt while many are still learning.
The challenges facing fashion leaders, entrepreneurs and especially owner led independent businesses are unique. They are often caught between large well- known brands who have unlimited budgets for digital marketing strategies, and young up-and-coming unknown brands who are just far more digital savvy and agile.
From experience we’ve also found independent businesses frequently lack the level of knowledge and expertise in their team to take both their product and to the next level. They So now, in addition to being overworked, stressed about cash flow and production, owners are asking themselves: How do you stay visible, credible and grow business in such a competitive environment?
We supply the board- room level expertise, coaching, and business strategy services alongside a formidable network to help you with your business master plan.
A powerful coaching programme that fast tracks fashion businesses to creative and strategic clarity.
The ALIGN program is a unique six-month coaching program that is designed for ambitious fashion business owners looking for support and industry expertise to grow, scale or pivot their business to become a known and respected brand. It fast tracks you to the insights critical to building the framework of a long-lasting, strategic fashion business, by applying each of the steps of the method through a blend of training and exercises. We support you all the way with high-quality, individualised expert feedback from our team of industry experts.
FOCUS 1:1 SUPPORT
Get straight to the answers and expertise you need to make informed creative and strategic decisions today
Our powerful network of experienced board room level talent is available to those on the ALIGN programme who wish more targeted support in any particular areas the five step method. Whether its getting more feedback on your product, distribution strategy, or perhaps support with production or questions on raising finance, we offer additional 1:1 Focus Sessions and connections to get you to those answers fast.
Since working though the ALIGN programme, both Helen and I have found so much more conviction and clarity Joanne has really helped us focus on the essence of our brand and highlight the key factors will dictate the level of our success.
Sara Madderson, Founder and Director of Madderson London
We provide an objective report of where your business stands today, helps you uncover opportunities and gives you a next steps action plan.
If you are feeling overwhelmed with the fast-paced changes of digital market and looking for some clarity, the ALIGN DIAGNOSTIC is a practical first step. It’s the perfect introduction for time-poor ambitious fashion leaders to learn more about the ALIGN principle, and who wish to take that first step to making their brand stand out. Fast track to an overview of where your business stands today and the actions you can take to take your business to the next level.
How resilient is your business to the new era of digital fashion? Score your business and plan your next steps.
Our Resilience Workshop is the perfect introduction to the ALIGN principle. This highly interactive 3-hour participation workshop is aimed at ambitious fashion business owners who are looking to understand the market opportunities, stress test their business resilience, and to understand the key elements that need to be aligned in order to stand out in today’s digital era.
Joanne is a whirlwind of creative vision backed up with hard-nosed fashion business experience so I knew when I found her it was the perfect match for my new brand. Since early 2013, I have worked very closely with her and her team on every aspect of developing my childrenswear brand Petit Tribe, and they have delivered beautifully, all creative, including all the bespoke prints, design and art direction. Over these years I’ve been as impressed by her professionalism and dedication as I have with the high-level introductions that were pivotal to getting my business launched. Highly recommended.
Olatoun Jolaoso - Owner and Founder, Petit Tribe
Since working with Yulan Creative and specifically Joanne Jong we have been able to deliver our vision. Joanne has a unique ability to take a brief and turn it into something amazing whilst remaining true to the brand strategy and the commercial deliverables. We have gained immensely from her in-depth knowledge of fabric, an amazing eye for colour, cut and detailing and beautiful taste and vision. Her enthusiasm and passion are infectious and combined with her design talent she’s a rare find.
Clare Hornby - Creative Firector and Founder, ME+EM
Joanne’s deep knowledge of the fashion business, combined with design flair and professional expertise was instrumental
Kirsty Carey Managing Director Liberty London
On a personal level Joanne’s enthusiasm and positive energy made her a joy to work with – It was a great collaboration that helped the collection have depth and an informed point of view. I would recommend her to anyone looking for a thinking, listening expert in fashion.
Graeme Black Creative Director Erdos 1436
If you want to succeed in fashion; if you have the drive and skills but need help to grow, then enlist a true industry insider with both creative and business acumen. Basically, enlist Joanne Yulan Jong
Lucie Muir – Fashion journalist Vogue FT