You want to elevate your business. But you realise the change needs to happen beyond visual identity and fonts. It needs to be elevated to help your brand stand out from competitors and be instantly recognisable.
You are looking for a brand strategy that’s grounded in what’s happening in the market right now, not theory. And that’s exactly what our bespoke luxury business immersions are designed to deliver.
By showing you how other businesses are implementing successful strategies, you will gain unique insights into how you can elevate your business. Take ownership of your unique point of difference and stay relevant to your core customer. You will experience a bespoke journey crafted to inspire and shape your future strategy.
THE MOST POWERFUL MARKET INSIGHTS DON’T HAPPEN IN MEETING ROOMS BUT THROUGH REAL LIFE EXPERIENCE
Brands that elevate through better products and a stronger brand experience strategy are creating the next wave of relevance, and it’s this elevation that will bring you to the forefront of your market.
The current market challenges have led you to recognise that you must remain agile and innovative to remain relevant. As the luxury sector struggles to retain consumers’ attention, clever business owners are stepping up to fill the opportunity.
Over the past ten years, supporting business pivots and future brand strategy, we’ve found the most powerful insights don’t happen in meeting rooms alone. They happen through bespoke business immersions.
These physical experiences bring you to ateliers, showrooms, factories, retail spaces, trade fairs, and into rooms with trusted industry experts for you to experience what’s possible rather than just learn it.
Our highly curated brand strategy immersions translate ambition into clarity, blending our ALIGN strategic frameworks with behind-the-scenes access to the people and places shaping your industry.
WHAT THIS IS
- A luxury, bespoke business immersion
- A brand strategy immersion shaped around your brief
- Curated introductions, insider access, and market insight that AI cannot give you
WHAT THIS IS NOT
- A packaged tour
- A generic workshop
- A one-size-fits-all course
HOW WE DESIGN OUR EXPERIENCES
LEARNING EXPERIENCE THAT INSPIRES AND DELIVERS COMMERCIALLY.
NO TWO IMMERSIONS ARE THE SAME.
BENEFITS
- Conversations with top industry experts
- New perspectives and inspiration
- Clarity on brand positioning, partnerships, and direction
- Fast track to insider market insights grounded in reality
- Confidence in your next retail strategy and growth moves
WHO THIS IS FOR
The Business Immersion is designed for fashion, lifestyle, and accessories brands seeking a strategic immersion to clarify positioning and strengthen the brand experience. It is not designed for those looking for templates or shortcuts.
If you have a strategic question, ambition, or inflection point, we begin there and design the experience around it. All conversations are confidential. Experiences are limited and by request.
CASE STUDY - MATAKANA ESTATE NZ
Bespoke luxury business 6-Day immersion: brand concept, positioning, and interactive strategy experience in London and Milan. Her chosen focus was Fashion Art and Interiors.
Owner Chrissy Lu reached out to us in 2023. As the owner of one of the largest vineyard estates in Matakana, Auckland, NZ, she was driven to elevate the business and brand, harnessing its incredible location and outstanding landscape. She needed expertise to develop a new brand concept aligned with her values and beliefs. Her bold vision for the new business would expand beyond a vineyard and cellar door to a holistic brand experience encompassing wine, food, art, retail, and experiences.
She knew she wanted a look and feel that was international, differentiated and unique. As she wanted to travel to Europe, she asked me to put together a bespoke business strategy experience that covered the strategy piece and also included seeing and understanding how other brands and businesses succeed in the UK and Europe.
6-Day Interactive Strategy Experience focused on Fashion Art and Interiors
Over three days in London, highlights of the trip:
Three days in London began with a tour of London’s fashion stores, from independent concept stores to major department stores. We then toured the art scene of London, from big international galleries to smaller niche dealers, and we arranged a meeting with an experienced London gallerist and limited edition expert to answer her questions on pricing and margins, commercial curation and how galleries become known for a “look and feel”. We then held an interactive office-based workshop to apply real-time insights into brand, brand positioning, experience, and pricing strategy.
Over three days in Milan, highlights of the trip:
Three days in Milan were organised to coincide with Salone del Mobile Milan and began with a day visiting the trade fair just outside the city. My client gained inspiration from meeting furniture and interior brands and manufacturers directly. The second day included a trip to Como for a guided tour of one of the world’s most prestigious silk printers, which produces for Dior and Chanel, followed by lunch on the lake at Villa d’Este and then an evening event hosted by La DoubleJ. The third day was a tour of Milan’s diverse brand hotels and luxury retail experiences, showcasing how brands articulate their unique brand image and creative vision. In the evening, we attended an exclusive communal dining event at a pop-up in an impressive industrial warehouse.
CASE STUDY - HOUSE OF COLOUR
Fashion industry immersion: couture atelier visit and luxury brand insight (London)
Ally Van Iten, CEO of House of Colour USA, was the top-performing USA Franchise owner before she stepped into her new leadership role. Over the years, as she met with the UK team in London, she was intrigued to learn about British fashion, the growth of premium brands in the EU, and the differences between the EU/UK and US fashion industries. Over several trips, we crafted key experiences focused on the arc of UK high street retail, from mid-market independents to designer and luxury brands and couture. The most recent was a private tour of the atelier and an interview with Stewart Parvin MVO, couturier to the late Queen Elizabeth II, attended by both the Director of Sales, Emma, and Ally, the CEO USA.
FREQUENTLY ASKED QUESTIONS
Our experiences are designed for founders and businesses ready to accelerate insights, inspiration, creative strategy, and elevate their existing business. Ideal clients are established businesses or entrepreneurs with secured funding who seek to refine their brand vision, understand their market and competitors, and differentiate their business with confidence and clarity.
To begin, clients are required to participate in a 90-minute Discovery Strategy session at £395 plus VAT. This fee is non-refundable if attended, but will be fully credited toward the cost of your booked immersion. The session allows us to understand your business, objectives, and challenges — and, crucially, to determine whether this bespoke experience is the right fit. Once your tailored itinerary proposal is approved, a 50% deposit is required to confirm the booking.
You will be personally guided by Joanne Yulan Jong, an expert in creative strategy with decades of experience in fashion, brand development, and luxury business consultancy. Joanne is fluent in Italian.
London
Milan
Florence
Paris
London & UK: Minimum 1-day booking
International: Typically 3–6 days, depending on your objectives, availability, and budget
Many experiences are crafted around major international trade fairs, including Premiere Vision (Paris), Salone del Mobile (Milan), or niche events such as London Craft Week.
Clients are responsible for their own travel and accommodation, including transport to and from the start point. We provide a full breakdown of all anticipated expenses, including taxis, transfers, food, meeting rooms, event entry fees, and sundries, so there are no surprises.
On request, we facilitate personal introductions to experts and partners who provide insights otherwise inaccessible. Please note: While introductions are made personally, these do not guarantee future collaboration, as partners operate independently under their own terms. Business matches are available exclusively to clients engaging our consultancy services.
TESTIMONIAL
Joanne’s couture immersion at Stewart Parvin’s atelier was truly enlightening. Listening to him describe the creative journey from sketch to fabric selection to the meticulous craftsmanship behind made-to-measure tailoring for distinguished clients was eye-opening. Stewart's insights into colour, design decisions, and client relationships, along with stories of his close collaboration with the late Queen, made the experience both inspiring and memorable. It was wonderful to hear firsthand insights from a designer who truly understands and loves women's bodies and ultimately strives to build their confidence. It was an unforgettable experience. I would highly recommend Yulan Creative for anyone seeking to explore the fashion world at its highest level.
Ally Van Iten - CEO - House of Colour USA
Working with Joanne at Yulan Creative was an unforgettable experience. In London, the bespoke tour and business strategy workshop provided deep insight into how fashion brands operate, while carefully curated visits to art galleries, museums and retail outlets offered inspiration and practical understanding. Milan's itinerary included the Salone del Mobile trade fair, a private tour of a world-class silk printer in Como, visits to luxury hotels and retail outlets, and an exclusive communal dining experience with chef Matteo Pancetti. Each day provided equally valuable creative and strategic insights. Joanne’s formidable network of experts, meticulous planning, personal attention, and ability to connect experiences to meaningful business learning made both trips inspiring, immersive, and invaluable to the development of my brand concept. I would absolutely recommend her to anyone seeking a thoughtful, personalised, and high-impact experience.
Chrissy Lu - Owner - Matakana Estate, NZ
WANT TO PLAN YOUR OWN LUXURY BESPOKE BUSINESS IMMERSION? BOOK YOUR FREE APPOINTMENT WITH LONDON’S TOP FASHION AND SUSTAINABILITY CONSULTANCY
