Data and technology is the future of sustainable fashion. Craig Crawford IT guru and digital strategy expert, explains why. Sustainability is the buzz word on everyone’s lips yet the world is still polarised on how to approach it collectively and effectively. For the fashion and retail sector, the collective concern is focused on the immediate …
Read MoreSUSTAINABILITY, TRANSPARENCY AND THE FASHION REVOLUTION WITH MARINA SPADAFORA
Marina Spadafora, if you don’t know her already, is the guru of sustainability and she has also recently become an author. She is a passionate activist in all things ethical and sustainable and works very closely with Fashion Revolution and it’s founder Orsola De Castro. I met Marina Spadafora in Milan when she was the …
Read MoreTHE RISE OF SUSTAINABILITY AND FEMINISM IN FASHION
A few years ago a financial expert asked me whether the eco-friendly fashion platform Reve En Vert would be a future success. I told him “Honestly, I’m afraid customers don’t want to pay more for a garment just because it’s sustainable”. Well, that tide may be turning as their business has just had a successfully …
Read MoreTHE REVOLVING DOOR OF FASHION AND THE CHANGING ROLES WITHIN IT
Falling sales, shrinking margins and the digital age have forced the fashion industry into reboot mode. Unprecedented structural changes are taking place across the board and with this overhaul comes the shift of creative fashion job roles. Take for example Virgil Abloh who has recently been appointed to take over menswear at Louis Vuitton. …
Read MoreHARNESSING THE POWER OF ARTIFICIAL INTELLIGENCE IN FASHION
AI has the power to bridge the gap between clicks and bricks if we use it wisely. Joanne Jong explores the role of Artificial Intelligence in fashion. We have reached data saturation point. Futurist, Sophie Hackford says, “We are being observed and categorised by Artificial Intelligence in parts of our lives that weren’t previously watched.” …
Read MoreSUSTAINABILITY IN THE FASHION INDUSTRY – OLD HABITS DIE HARD
Each week, we read about a new high-street casualty. It’s currently the turn of fast fashion retailer, New Look, who has reported an annual loss of £235M. But even as high-street crashes pile up and consumers wise up, landfill sites aren’t getting any smaller. The truth is, the system is broken and achieving sustainability in …
Read MoreIS BERLIN SET TO BECOME THE NEXT SILICON VALLEY OF EUROPE?
Berlin is buzzing. There is something energetic in the air. When I visited during fashion week, the riverside was packed with crowds of Berliners enjoying the summer weather. But it’s not just youthful millennials hanging out that makes Berlin feel happening. There’s something else at play. Berlin has been cited as the new Silicon Valley. …
Read MoreBREAKING THE FOURTH WALL: THE FUTURE OF SHOPPING
Multifaceted concept stores are offering a more holistic buying experience, free from awkward silences and lacklustre aesthetics. Say hello to Zero Boundary Shopping. The Store in Berlin feels anything but. After all, how many shops offer an event space, workspace, hairdressers, fashion store and restaurant all in one? Walking into the trendy Soho House, I’m …
Read MoreFASHIONS HIGHER PURPOSE: THE MORAL COMPASS OF STYLE
From supply chain transparency to provenance and charitable outreach, Yulan Creative considers ethics in the fashion industry. A recent study conducted by Unilever found that a third of today’s consumers choose to buy from brands that exercise positive environmental or social principles. The study focused on how concerns for sustainability affect shopping habits and was …
Read MoreHELPING GLOBAL FASHION ENTREPRENEURS TO FINE-TUNE THEIR STRATEGY
“In the past, it was possible, to begin with, an idea or creative point of view. Now you have to find the niche or need in the market and create a solution” says Joanne Yulan Jong Over the last five years, I’ve been working with entrepreneurs who are looking to create fashion businesses. Initially, they …
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