Blog

I’ve worked in the fashion business for more than twenty years and passionate to share my knowledge with fashion students. What does it take today to have the skills you need for a successful fashion design career? Fashion is going through a huge transition, and its a very competitive world. It’s also the most amazing …

How clear creative strategy from the outset makes a brand stand out. In January 2016 – Yulan Creative was delighted to hear that Petit Tribe had been selected the very first childrenswear brand to be a part of the prestigious Next Talents Award 2016 scout initiative hosted by Vogue Italia & Yoox. I have worked …

It’s the shakeup that has been on the cards for years and the hot topic of this fashion week. Creaking and straining, the traditional fashion calendar was ripe for disruption. Where there is upheaval, there’s opportunity for the future of fashion shows, writes Joanne Yulan Jong. It’s ironic to think that these two players, Tom …

Craft beers, artisan foodstuffs and naked light bulbs, beards and vintage infused fashion — in difficult times we look to the purity of the past. As Gucci and other fashion houses ditch slick looks for nostalgia with a twist, brands are realising that storytelling is crucial. When I called to place my annual order a …

It’s the nature of fashion to change, but brands copy and plagiarise too much in an attempt to be commercial. It’s time to stop this cycle and place ‘design thinking’ and the human experience of the brand once again at the centre. Having worked in Italian luxury fashion during my formative years, I learned that …

Startups have their elevator pitch. Charities have their key messages. Universities have mottos. New designers should be able to distil their message in order to translate their work into sales. Pop quiz. Identify these brands from these three words. Answers at the end (no peeking) • Luxury space-dyed knitwear • Chubby striped fur • Tailored …