It’s the nature of fashion to change, but brands copy and plagiarise too much in an attempt to be commercial. It’s time to stop this cycle and place ‘design thinking’ and the human experience of the brand once again at the centre. Having worked in Italian luxury fashion during my formative years, I learned that …
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Startups have their elevator pitch. Charities have their key messages. Universities have mottos. New designers should be able to distil their message in order to translate their work into sales. Pop quiz. Identify these brands from these three words. Answers at the end (no peeking) • Luxury space-dyed knitwear • Chubby striped fur • Tailored …
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Financial events far away can hit hard at home. Sometimes the solution is on the front door. Uncertainty in an interconnected world is a problem for all, but in a margin-driven industry such as fashion, fluctuations elsewhere have very real consequences closer to home. Just as we breathed a sigh of relief that Greece’s debt …
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Very proud to share the news that much-anticipated launch of the new designer childrenswear brand PETIT TRIBE has now launched and the E-commerce store and website is now open for business. YULAN CREATIVE has worked very closely with owner Olatoun Jolaoso to bring this brand to market and the journey to launch has been a …
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