The digital revolution and the corona virus has completely disrupted the fashion business. The traditional methods of growing brand awareness no longer work and competition is set to only get more intense. The question that needs to be answered is this “how can I be a more agile and resilient business?”
Many fashion business owners were already aware that they had issues in their business that they needed to address, which have been further exacerbated by the current crisis. Their sales have stalled, cash flow and production a constant issue and they are aware they need to address the digital market. They face difficult decisions, yet don’t have a strategy to address them.
DEVELOPING FURTHER COLLECTIONS WITHOUT UNDERSTANDING TRUE IMPACT OF CORONA AND NEW THE DIGITAL MARKET IS ANOTHER SEASON WASTED WHILE YOUR COMPETITORS TAKE YOUR MARKET SHARE. HOW MUCH TIME AND MONEY ARE YOU PREPARED TO LOSE?
On a personal level Joanne’s enthusiasm and positive energy made her a joy to work with – It was a great collaboration that helped the collection have depth and an informed point of view. I would recommend her to anyone looking for a thinking, listening expert in fashion.
Graeme Black Creative Director Erdos 1436