Fashion’s relationship with resale has fundamentally changed. What was once considered a secondary market, driven by thrift culture and bargain hunting, has evolved into one of the industry’s fastest-growing and most influential channels. As consumers become more price-conscious, sustainability-aware and value-driven, resale is no longer operating outside the fashion ecosystem. According to The State of …
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Brands that fail to evolve risk becoming irrelevant. Growth today requires constant clarity around what is next, not just optimisation of what already exists. Steve Jobs famously said, “A lot of times, people don’t know what they want until you show it to them.” He understood this through practice, spending time in stores, studying behaviour, …
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One of the greatest joys of my work is opening doors for clients that would otherwise remain firmly closed. To prod and question experts so that they can see beyond their own knowledge and discover something new. This began as focused strategy sessions, but has since evolved into something far more powerful: carefully curated real-world …
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Stewart Parvin’s vision and purpose have remained consistent since he was a design student: to make the wearer confident and shine. He is best known for becoming one of Queen Elizabeth II’s favourite designers and is celebrating 30 years in business. His work is now on display as part of the exhibition Queen Elizabeth II …
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The iconic designer Giorgio Armani passed away last year. Considering the impact he had on me, my life, and my career, I wanted to take a moment to share what it was like to work with him and how it shaped my values. In all honesty, he was such a powerful inspiration; his ethos informed …
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Recent figures from luxury houses suggest growth rather than contraction. LVMH reported a rise in performance, contributing to a jump in Bernard Arnault’s net worth of around $19 billion. It is a striking contrast to the wider economic mood, where caution is the dominant note and brands across sectors are struggling to maintain connection with …
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About The Shirt Company The Shirt Company is a British, London-based brand specialising in premium, exquisitely crafted shirts for women. It was founded by Donna Middleton in 2010 with a commitment to providing customers with a perfectly curated range of shirts. The problem: The need for an evolution The Shirt Company had reached a point …
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Why is it that international catwalks are so full of colour, yet it remains so hard to find flattering colours in the stores? Throughout my many years of creative work in the industry, I’ve seen a shift; there’s a colour gap between fashion shows and retail. Fashion shows today are more about brand perception and …
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As an SME, it is crucial to embrace authenticity when developing a sustainable brand strategy. At Yulan Sustainability, when we work with clients, we utilise our powerful ALIGN framework, which enables SME businesses to identify the steps necessary to achieve sustainability goals in the context of their brand. In this blog post, we will delve …
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Benchmarking sustainability in the luxury fashion industry is crucial for brands aiming to establish a strong and competitive position in the market. However, our experience shows that many companies remain unaware of their competitors’ sustainability actions. As of 2023, the UK government requires listed companies to publish net-zero transition plans and set company targets to …
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