AUTHENTICITY IN SUSTAINABILITY

As an SME, it is crucial to embrace authenticity when developing a sustainable brand strategy. At Yulan Sustainability, when we work with clients, we utilise our powerful ALIGN framework, which enables SME businesses to identify the steps necessary to achieve sustainability goals in the context of their brand. In this blog post, we will delve …

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BENCHMARKING SUSTAINABILITY IN LUXURY FASHION

Jacket with embroidery on back

Benchmarking sustainability in the luxury fashion industry is crucial for brands aiming to establish a strong and competitive position in the market.  However, our experience shows that many companies remain unaware of their competitors’ sustainability actions.  As of 2023, the UK government requires listed companies to publish net-zero transition plans and set company targets to …

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WILL UK FASHION SURVIVE BREXIT?

Will UK fashion survive Brexit and can British brands survive and thrive despite the obstacles? Joanne Yulan Jong assesses the damage. My business revolves around helping mid to luxury fashion brands to become established and respected. A considerable part of this is helping them understand and adapt to the challenges of the market. The biggest …

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LIFTING THE LID ON FASHIONS DIRTY SECRETS

Fast fashion retailers won’t stop producing cheap clothes for the UK market if customers are buying them. Sustainability in the fashion industry is a question of educating customers to make a considered choice – writes Joanne Yulan Jong A few years ago I was asked to do a talk at my daughter’s primary school as …

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