Data and technology is the future of sustainable fashion. Craig Crawford IT guru and digital strategy expert, explains why. Sustainability is the buzz word on everyone’s lips yet the world is still polarised on how to approach it collectively and effectively. For the fashion and retail sector, the collective concern is focused on the immediate …
Read MoreSUSTAINABILITY, TRANSPARENCY AND THE FASHION REVOLUTION WITH MARINA SPADAFORA
Marina Spadafora, if you don’t know her already, is the guru of sustainability and she has also recently become an author. She is a passionate activist in all things ethical and sustainable and works very closely with Fashion Revolution and it’s founder Orsola De Castro. I met Marina Spadafora in Milan when she was the …
Read MoreSHINING A LIGHT ON SUSTAINABLE FASHION BRANDS
Sustainability and sustainable fashion has become fashion’s biggest topic, yet there are many brands already out there that have been working tirelessly behind this cause for years. This coming year of 2020, it’s time for them also to come to the forefront, to tell their stories and for us to encourage them for their hard …
Read MoreWILL UK FASHION SURVIVE BREXIT?
Will UK fashion survive Brexit and can British brands survive and thrive despite the obstacles? Joanne Yulan Jong assesses the damage. My business revolves around helping mid to luxury fashion brands to become established and respected. A considerable part of this is helping them understand and adapt to the challenges of the market. The biggest …
Read MoreLIFTING THE LID ON FASHIONS DIRTY SECRETS
Fast fashion retailers won’t stop producing cheap clothes for the UK market if customers are buying them. Sustainability in the fashion industry is a question of educating customers to make a considered choice – writes Joanne Yulan Jong A few years ago I was asked to do a talk at my daughter’s primary school as …
Read MoreTIME TO RING THE ALARM BELL ON THE DISCOUNT TRAP
NAVIGATING THE FASHION AND RETAIL REVOLUTION – PART 2
Reading through the morning news every day makes you feel like it’s indeed the end of bricks and mortar retail. Will we lose our high streets forever? No, we won’t. In a recent report by Bain & Company, it is been projected that e-commerce sales, especially when it comes to mid to luxury brands, will …
Read MoreTHE RISE OF THE GIG ECONOMY IN RETAIL
There’s a newcomer in retail town. It goes by the name of The Gig Economy and love it or hate it, it’s here to stay. Yulan Creative investigates. Zero-Hour Contracts As retailers fight against the tide of reduced footfall and profit margins versus rising overheads and wages, shortcuts are being made in terms of staffing. …
Read MoreNAVIGATING THE FASHION RETAIL REVOLUTION – PART 1
How consumers shifts have affected creative thinking across the fashion industry. In February, I was invited to speak to a packed house at Pure London Olympia, as part of their programme of industry seminars. I’ve been observing as we all have, the huge shift in consumer behaviour and its effect on the retail sector. I was …
Read MoreTHE BRAVE NEW WORLD OF RETAIL
The shift in the way we shop has impacted fashion retail so deeply a new phrase has been coined. “The Retail Apocalypse” It’s a brave new world for retail and it’s time to sink or swim. Just over a month ago I found myself barricaded in the basement of a pizza restaurant amid rumours that …
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