Falling sales, shrinking margins and the digital age have forced the fashion industry into reboot mode. Unprecedented structural changes are taking place across the board and with this overhaul comes the shift of creative fashion job roles. Take for example Virgil Abloh who has recently been appointed to take over menswear at Louis Vuitton. …
Read MoreHARNESSING THE POWER OF ARTIFICIAL INTELLIGENCE IN FASHION
AI has the power to bridge the gap between clicks and bricks if we use it wisely. Joanne Jong explores the role of Artificial Intelligence in fashion. We have reached data saturation point. Futurist, Sophie Hackford says, “We are being observed and categorised by Artificial Intelligence in parts of our lives that weren’t previously watched.” …
Read MoreSUSTAINABILITY IN THE FASHION INDUSTRY – OLD HABITS DIE HARD
Each week, we read about a new high-street casualty. It’s currently the turn of fast fashion retailer, New Look, who has reported an annual loss of £235M. But even as high-street crashes pile up and consumers wise up, landfill sites aren’t getting any smaller. The truth is, the system is broken and achieving sustainability in …
Read MoreTHE ART OF THE SHOOT – PART 2
Photo Credit: Irving Penn featured on Photography Office. Why communicating through digital has changed the role of fashion photography. It is time to make a crucial investment in good photography – it sells. The pivot to communicate through online and through social media rather than print and traditional advertising has completely altered the role of …
Read MoreHOW FASHION PHOTOGRAPHY HAS CHANGED
Photo Credit: Irving Penn featured on Photography Office. How the art of the fashion shoot has been impacted by digital During my time as the design director of Mr Armani’s very lucrative Collezioni collection, I was also given the responsibility to be art director delivering fashion photography. The content was mostly for use in brochures …
Read MoreFASHIONED FROM NATURE AT THE V&A
Fashion exhibitions sell tickets and pull in the public, and the V&A knows how to do them beautifully. How refreshing to see them combining history into the relevant topics of the fashion business today with the current Fashioned From Nature exhibition. The discussions around sustainability have been circulating for decades. I remember even 15 years ago …
Read MoreNAVIGATING THE FASHION AND RETAIL REVOLUTION – PART 2
Reading through the morning news every day makes you feel like it’s indeed the end of bricks and mortar retail. Will we lose our high streets forever? No, we won’t. In a recent report by Bain & Company, it is been projected that e-commerce sales, especially when it comes to mid to luxury brands, will …
Read MoreTHE RISE OF THE GIG ECONOMY IN RETAIL
There’s a newcomer in retail town. It goes by the name of The Gig Economy and love it or hate it, it’s here to stay. Yulan Creative investigates. Zero-Hour Contracts As retailers fight against the tide of reduced footfall and profit margins versus rising overheads and wages, shortcuts are being made in terms of staffing. …
Read MoreTHE FIT FACTOR
As we watch the decline of retail, we might be forgiven to think that all fashion sales in the future will be online. This simply is not the case. In a recent report by Bain & Company, it is been projected that e-commerce sales, especially when it comes to mid to luxury brands, will plateau …
Read MoreNAVIGATING THE FASHION RETAIL REVOLUTION – PART 1
How consumers shifts have affected creative thinking across the fashion industry. In February, I was invited to speak to a packed house at Pure London Olympia, as part of their programme of industry seminars. I’ve been observing as we all have, the huge shift in consumer behaviour and its effect on the retail sector. I was …
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