THE GENUINE ARTICLE

Craft beers, artisan foodstuffs and naked light bulbs, beards and vintage infused fashion — in difficult times we look to the purity of the past. As Gucci and other fashion houses ditch slick looks for nostalgia with a twist, brands are realising that storytelling is crucial. When I called to place my annual order a …

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FASHION, IT’S A NUMBERS GAME

The first eighteen months of setting up a fashion brand are the most crucial. If you make it past that post, making sure you’ve got the finance to stay in the game is what counts. Don’t take your collection to market until you are sure you can make money in fashion and afford to – …

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PETIT TRIBE LAUNCHES

Very proud to share the news that much-anticipated launch of the new designer childrenswear brand PETIT TRIBE has now launched and the E-commerce store and website is now open for business. YULAN CREATIVE has worked very closely with owner Olatoun Jolaoso to bring this brand to market and the journey to launch has been a …

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