Brands that fail to evolve risk becoming irrelevant. Growth today requires constant clarity around what is next, not just optimisation of what already exists. Steve Jobs famously said, “A lot of times, people don’t know what they want until you show it to them.” He understood this through practice, spending time in stores, studying behaviour, …
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One of the greatest joys of my work is opening doors for clients that would otherwise remain firmly closed. To prod and question experts so that they can see beyond their own knowledge and discover something new. This began as focused strategy sessions, but has since evolved into something far more powerful: carefully curated real-world …
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Stewart Parvin’s vision and purpose have remained consistent since he was a design student: to make the wearer confident and shine. He is best known for becoming one of Queen Elizabeth II’s favourite designers and is celebrating 30 years in business. His work is now on display as part of the exhibition Queen Elizabeth II …
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The iconic designer Giorgio Armani passed away last year. Considering the impact he had on me, my life, and my career, I wanted to take a moment to share what it was like to work with him and how it shaped my values. In all honesty, he was such a powerful inspiration; his ethos informed …
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Recent figures from luxury houses suggest growth rather than contraction. LVMH reported a rise in performance, contributing to a jump in Bernard Arnault’s net worth of around $19 billion. It is a striking contrast to the wider economic mood, where caution is the dominant note and brands across sectors are struggling to maintain connection with …
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About The Shirt Company The Shirt Company is a British, London-based brand specialising in premium, exquisitely crafted shirts for women. It was founded by Donna Middleton in 2010 with a commitment to providing customers with a perfectly curated range of shirts. The problem: The need for an evolution The Shirt Company had reached a point …
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Over the years of working with businesses, large and small, I’ve seen the resounding proof that your business’s success is largely based on your ability to build the best team for your business. Not only does a new hire bring new energy, but they can also significantly impact the business’s bottom line. I have worked …
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Why is it that international catwalks are so full of colour, yet it remains so hard to find flattering colours in the stores? Throughout my many years of creative work in the industry, I’ve seen a shift; there’s a colour gap between fashion shows and retail. Fashion shows today are more about brand perception and …
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Cashmere is often seen as the most luxurious, long-lasting, and sustainable material or yarn to buy. However, with the high global demand, traceability has become less easy. Companies have to go above and beyond to achieve supply chain transparency, and customers seem willing to pay for ethically produced cashmere. I recently had the pleasure of being …
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“Nearly 50% of users surveyed by TikTok said that videos longer than a minute long were ‘stressful.’ The truth is that our attention spans are shrinking – so much so that the effect of short-form media on our cognitive functions has been given a name: TikTok Brain.” (Source: The Oxford Blue) This statistic illustrates that …
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