The start of this year has seen many articles written about the challenge of creativity through this prolonged time of lockdown. I’ve taken the opportunity of this unique time and been painting through the pandemic. It’s very interesting to hear how other creatives have coped during a time where inspiration feels thin and whatever it …
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Data and technology is the future of sustainable fashion. Craig Crawford IT guru and digital strategy expert, explains why. Sustainability is the buzz word on everyone’s lips yet the world is still polarised on how to approach it collectively and effectively. For the fashion and retail sector, the collective concern is focused on the immediate …
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Fashion Editor Daniela Agnelli has worked with legendary photographers, visionary designers and has been crafting images for brands and magazines for more than 20 years. She has also been attending fashion shows for as long as she can remember, observing as they have been impacted by the advent of social media and Instagram. Yet this pandemic …
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Marina Spadafora, if you don’t know her already, is the guru of sustainability and she has also recently become an author. She is a passionate activist in all things ethical and sustainable and works very closely with Fashion Revolution and it’s founder Orsola De Castro. I met Marina Spadafora in Milan when she was the …
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Let’s face it. Banks don’t like lending to creative businesses and fashion businesses, especially, are viewed as high risk. However, if you had a growing and viable brand, then the Business Interruption Loan Scheme (CBILS) is what you’d apply for. Don’t waste precious time. Pick yourself up, prepare, and pitch for the funds you need writes Joanne …
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Sustainability and sustainable fashion has become fashion’s biggest topic, yet there are many brands already out there that have been working tirelessly behind this cause for years. This coming year of 2020, it’s time for them also to come to the forefront, to tell their stories and for us to encourage them for their hard …
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Consumers today want to feel a connection with a brand on a personal level. Today’s consumer has stopped listening to speakerphone stories. They don’t want to feel they are being sold to. Establishing authenticity and a connection with the customer is a crucial first step. Join the live webinar that reveals how to unpack the …
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I recently asked my mother-in-law what Marks & Spencer (M&S) meant to her. She replied that she never shopped there, but she added that they do a lovely coffee in the tearoom. My father-in-law, when I asked if he bought his chinos there, said that he bought them from Joules. My daughter piped up that …
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Retailers and brands are facing challenging times as the march to move business online continues. Independents especially, find tackling e-commerce an added frustration. Joanne Yulan Jong summarises key points from the Retail Fest Digital Master class and explores the easy wins to get visible online and boost sales. It’s always a pleasure to take part …
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If we understand and if we are emotionally involved in the process of creation, we’ll learn to appreciate and treasure more what we buy. Joanne Yulan Jong explores why we need to reconnect with the beauty of fashion and how its produced. Slow Fashion Learnings from Couture As a child, I was curious enough to …
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