THE ART OF BRAND STORYTELLING

Consumers today want to feel a connection with a brand on a personal level. Today’s consumer has stopped listening to speakerphone stories. They don’t want to feel they are being sold to. Establishing authenticity and a connection with the customer is a crucial first step. Join the live webinar that reveals how to unpack the …

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FIVE WAYS TO IMPROVE RETAILERS ONLINE SALES

Retailers and brands are facing challenging times as the march to move business online continues. Independents especially, find tackling e-commerce an added frustration. Joanne Yulan Jong summarises key points from the Retail Fest Digital Master class and explores the easy wins to get visible online and boost sales. It’s always a pleasure to take part …

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SLOW FASHION LEARNINGS FROM COUTURE

If we understand and if we are emotionally involved in the process of creation, we’ll learn to appreciate and treasure more what we buy. Joanne Yulan Jong explores why we need to reconnect with the beauty of fashion and how its produced. Slow Fashion Learnings from Couture As a child, I was curious enough to …

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