As an SME, it is crucial to embrace authenticity when developing a sustainable brand strategy. At Yulan Sustainability, when we work with clients, we utilise our powerful ALIGN framework, which enables SME businesses to identify the steps necessary to achieve sustainability goals in the context of their brand. In this blog post, we will delve …
Read More
Benchmarking sustainability in the luxury fashion industry is crucial for brands aiming to establish a strong and competitive position in the market. However, our experience shows that many companies remain unaware of their competitors’ sustainability actions. As of 2023, the UK government requires listed companies to publish net-zero transition plans and set company targets to …
Read More
Loyalty Programmes are the key to breaking bad habits and forming new and more sustainable choices. I was delighted to be asked to write a guest article for the loyalty software company Antavo. They were curious to explore the role of their technology in helping drive change in consumer behaviour and mindset around sustainability. Here …
Read More
The start of this year has seen many articles written about the challenge of creativity through this prolonged time of lockdown. I’ve taken the opportunity of this unique time and been painting through the pandemic. It’s very interesting to hear how other creatives have coped during a time where inspiration feels thin and whatever it …
Read More
Data and technology is the future of sustainable fashion. Craig Crawford IT guru and digital strategy expert, explains why. Sustainability is the buzz word on everyone’s lips yet the world is still polarised on how to approach it collectively and effectively. For the fashion and retail sector, the collective concern is focused on the immediate …
Read More
Fashion Editor Daniela Agnelli has worked with legendary photographers, visionary designers and has been crafting images for brands and magazines for more than 20 years. She has also been attending fashion shows for as long as she can remember, observing as they have been impacted by the advent of social media and Instagram. Yet this pandemic …
Read More
Marina Spadafora, if you don’t know her already, is the guru of sustainability and she has also recently become an author. She is a passionate activist in all things ethical and sustainable and works very closely with Fashion Revolution and it’s founder Orsola De Castro. I met Marina Spadafora in Milan when she was the …
Read More
Let’s face it. Banks don’t like lending to creative businesses and fashion businesses, especially, are viewed as high risk. However, if you had a growing and viable brand, then the Business Interruption Loan Scheme (CBILS) is what you’d apply for. Don’t waste precious time. Pick yourself up, prepare, and pitch for the funds you need writes Joanne …
Read More
Sustainability and sustainable fashion has become fashion’s biggest topic, yet there are many brands already out there that have been working tirelessly behind this cause for years. This coming year of 2020, it’s time for them also to come to the forefront, to tell their stories and for us to encourage them for their hard …
Read More
Consumers today want to feel a connection with a brand on a personal level. Today’s consumer has stopped listening to speakerphone stories. They don’t want to feel they are being sold to. Establishing authenticity and a connection with the customer is a crucial first step. Join the live webinar that reveals how to unpack the …
Read MoreWe use cookies to provide the services and features offered on our website, and to improve our user experience By clicking ”I Accept” you agree to such use of cookies, unless you later decide to disable them.
Sign up for our latest fashion business and industry insights, exclusive invites to our seminars, talks and webinars. Plus we will send you a free first chapter of THE FASHION SWITCH