Fashion Editor Daniela Agnelli has worked with legendary photographers, visionary designers and has been crafting images for brands and magazines for more than 20 years. She has also been attending fashion shows for as long as she can remember, observing as they have been impacted by the advent of social media and Instagram. Yet this pandemic …
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Marina Spadafora, if you don’t know her already, is the guru of sustainability and she has also recently become an author. She is a passionate activist in all things ethical and sustainable and works very closely with Fashion Revolution and it’s founder Orsola De Castro. I met Marina Spadafora in Milan when she was the …
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Let’s face it. Banks don’t like lending to creative businesses and fashion businesses, especially, are viewed as high risk. However, if you had a growing and viable brand, then the Business Interruption Loan Scheme (CBILS) is what you’d apply for. Don’t waste precious time. Pick yourself up, prepare, and pitch for the funds you need writes Joanne …
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If we understand and if we are emotionally involved in the process of creation, we’ll learn to appreciate and treasure more what we buy. Joanne Yulan Jong explores why we need to reconnect with the beauty of fashion and how its produced. Slow Fashion Learnings from Couture As a child, I was curious enough to …
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With politics and Brexit still firmly foremost in our minds, it’s a relief sometimes to look to the catwalk for some light relief. It has not disappointed. As London week closed and fashion week passed to Milan and then moved to Paris, we’re seeing that the interest and focus on capturing the menswear business is …
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Original, open and agile thinking is key to building a profitable creative business in an ever more digital, post-COVID 19 era. Join the dots with Joanne Yulan Jong. Many brands approach Yulan Creative with a design and creative direction brief. Others contact us because they’re looking for brand strategy and financial and business advice. Ultimately, even though …
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I often hear it said that discerning Asian consumers “lack brand loyalty.” Indeed, the Asian consumer tends to crave newness, but the crux of the matter lies in history. For generations, the US and European markets have grown up with the same household brands. From a young age, we have been hardwired to associate the …
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Will UK fashion survive Brexit and can British brands survive and thrive despite the obstacles? Joanne Yulan Jong assesses the damage. My business revolves around helping mid to luxury fashion brands to become established and respected. A considerable part of this is helping them understand and adapt to the challenges of the market. The biggest …
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As we watch the decline of retail, we might be forgiven to think that all fashion sales in the future will be online. This simply is not the case. In a recent report by Bain & Company, it is been projected that e-commerce sales, especially when it comes to mid to luxury brands, will plateau …
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“Knowing what type of fashion business you want to run is incredibly important. You need to research and define the niche you would want to venture into, as there are many fashion avenues you could take” Would you be interested venturing into the line of a lifestyle business, in which you will be an owner, …
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