Craft beers, artisan foodstuffs and naked light bulbs, beards and vintage infused fashion — in difficult times we look to the purity of the past. As Gucci and other fashion houses ditch slick looks for nostalgia with a twist, brands are realising that storytelling is crucial. When I called to place my annual order a …
Read More
The first eighteen months of setting up a fashion brand are the most crucial. If you make it past that post, making sure you’ve got the finance to stay in the game is what counts. Don’t take your collection to market until you are sure you can make money in fashion and afford to – …
Read More
Veterans of the fashion season may have raised an eyebrow this September when Givenchy eschewed the typical exclusivity and threw their show open to 280 students and 1,200 members of the public. The 9/11 date itself and theme were, on this occasion, very much at the heart of this inclusivity, but raised the question if …
Read More
It’s the nature of fashion to change, but brands copy and plagiarise too much in an attempt to be commercial. It’s time to stop this cycle and place ‘design thinking’ and the human experience of the brand once again at the centre. Having worked in Italian luxury fashion during my formative years, I learned that …
Read More
Startups have their elevator pitch. Charities have their key messages. Universities have mottos. New designers should be able to distil their message in order to translate their work into sales. Pop quiz. Identify these brands from these three words. Answers at the end (no peeking) • Luxury space-dyed knitwear • Chubby striped fur • Tailored …
Read More
Financial events far away can hit hard at home. Sometimes the solution is on the front door. Uncertainty in an interconnected world is a problem for all, but in a margin-driven industry such as fashion, fluctuations elsewhere have very real consequences closer to home. Just as we breathed a sigh of relief that Greece’s debt …
Read More
Very proud to share the news that much-anticipated launch of the new designer childrenswear brand PETIT TRIBE has now launched and the E-commerce store and website is now open for business. YULAN CREATIVE has worked very closely with owner Olatoun Jolaoso to bring this brand to market and the journey to launch has been a …
Read MoreWe use cookies to provide the services and features offered on our website, and to improve our user experience By clicking ”I Accept” you agree to such use of cookies, unless you later decide to disable them.
Sign up for our latest fashion business and industry insights, exclusive invites to our seminars, talks and webinars. Plus we will send you a free first chapter of THE FASHION SWITCH