Let’s face it. Banks don’t like lending to creative businesses and fashion businesses, especially, are viewed as high risk. However, if you had a growing and viable brand, then the Business Interruption Loan Scheme (CBILS) is what you’d apply for. Don’t waste precious time. Pick yourself up, prepare, and pitch for the funds you need writes Joanne …
Read MoreWHY MENSWEAR BUSINESS IS GROWING FAST
With politics and Brexit still firmly foremost in our minds, it’s a relief sometimes to look to the catwalk for some light relief. It has not disappointed. As London week closed and fashion week passed to Milan and then moved to Paris, we’re seeing that the interest and focus on capturing the menswear business is …
Read MoreHOW CAN EUROPEAN BRANDS CONQUER THE ASIAN MARKET?
I often hear it said that discerning Asian consumers “lack brand loyalty.” Indeed, the Asian consumer tends to crave newness, but the crux of the matter lies in history. For generations, the US and European markets have grown up with the same household brands. From a young age, we have been hardwired to associate the …
Read MoreTHE REVOLVING DOOR OF FASHION AND THE CHANGING ROLES WITHIN IT
Falling sales, shrinking margins and the digital age have forced the fashion industry into reboot mode. Unprecedented structural changes are taking place across the board and with this overhaul comes the shift of creative fashion job roles. Take for example Virgil Abloh who has recently been appointed to take over menswear at Louis Vuitton. …
Read MoreFASHIONED FROM NATURE AT THE V&A
Fashion exhibitions sell tickets and pull in the public, and the V&A knows how to do them beautifully. How refreshing to see them combining history into the relevant topics of the fashion business today with the current Fashioned From Nature exhibition. The discussions around sustainability have been circulating for decades. I remember even 15 years ago …
Read MoreNAVIGATING THE FASHION AND RETAIL REVOLUTION – PART 2
Reading through the morning news every day makes you feel like it’s indeed the end of bricks and mortar retail. Will we lose our high streets forever? No, we won’t. In a recent report by Bain & Company, it is been projected that e-commerce sales, especially when it comes to mid to luxury brands, will …
Read More5 WAYS TO ATTRACT INVESTORS TO YOUR FASHION BUSINESS
“Knowing what type of fashion business you want to run is incredibly important. You need to research and define the niche you would want to venture into, as there are many fashion avenues you could take” Would you be interested venturing into the line of a lifestyle business, in which you will be an owner, …
Read MoreTHE FASHION SWITCH BOOK LAUNCH HIGHLIGHTS
The Fashion Switch, my first book written from the perspective of my twenty-five years of hands-on creative experience building successful fashion brands, was launched with great success on 23rd November 2017 at the beautiful and fitting venue the Library or “Biblio” at The Trafalgar St James hotel. The evening was to not just to celebrate …
Read MoreALIGN PART 5 – MAKING NUMBERS YOUR NEW BFF – FOUR KEY STEPS TO FUTURE-PROOF YOUR FASHION BUSINESS
My fellow RCA graduate designer Neil Barrett recently said in his interview in the BoF that the secret behind the growth of his €90million business was delivering rigorously and consistently. However, this is the biggest challenge for business owners and unfortunately takes up most of their working day. Find out how to future proof your …
Read MorePART 4 – HOW TO BUILD BRAND TRUST
My book’s title, The Fashion Switch, derives from the fundamental change that digital has had on the fashion business. For the last quarter-century, it’s been firmly set on “transmit”, stuck in a predictable cycle, dictating what we should wear, how we should wear it, and when. In this extraordinary age of connectivity, it’s had no …
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