With politics and Brexit still firmly foremost in our minds, it’s a relief sometimes to look to the catwalk for some light relief. It has not disappointed. As London week closed and fashion week passed to Milan and then moved to Paris, we’re seeing that the interest and focus on capturing the menswear business is …
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Original, open and agile thinking is key to building a profitable creative business in an ever more digital, post-COVID 19 era. Join the dots with Joanne Yulan Jong. Many brands approach Yulan Creative with a design and creative direction brief. Others contact us because they’re looking for brand strategy and financial and business advice. Ultimately, even though …
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I often hear it said that discerning Asian consumers “lack brand loyalty.” Indeed, the Asian consumer tends to crave newness, but the crux of the matter lies in history. For generations, the US and European markets have grown up with the same household brands. From a young age, we have been hardwired to associate the …
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A few years ago a financial expert asked me whether the eco-friendly fashion platform Reve En Vert would be a future success. I told him “Honestly, I’m afraid customers don’t want to pay more for a garment just because it’s sustainable”. Well, that tide may be turning as their business has just had a successfully …
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Over my career as a creative and art director, I’ve had the pleasure of working with incredible talents. When I was at Austin Reed, as artistic director, I was asked to select the team to carry out the photography of the campaign. As creative director, there is always a slight moment when presenting the concept …
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Will UK fashion survive Brexit and can British brands survive and thrive despite the obstacles? Joanne Yulan Jong assesses the damage. My business revolves around helping mid to luxury fashion brands to become established and respected. A considerable part of this is helping them understand and adapt to the challenges of the market. The biggest …
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The shift in the way we shop has impacted fashion retail so deeply a new phrase has been coined. “The Retail Apocalypse” It’s a brave new world for retail and it’s time to sink or swim. Just over a month ago I found myself barricaded in the basement of a pizza restaurant amid rumours that …
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“Knowing what type of fashion business you want to run is incredibly important. You need to research and define the niche you would want to venture into, as there are many fashion avenues you could take” Would you be interested venturing into the line of a lifestyle business, in which you will be an owner, …
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My book’s title, The Fashion Switch, derives from the fundamental change that digital has had on the fashion business. For the last quarter-century, it’s been firmly set on “transmit”, stuck in a predictable cycle, dictating what we should wear, how we should wear it, and when. In this extraordinary age of connectivity, it’s had no …
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