As an SME, it is crucial to embrace authenticity when developing a sustainable brand strategy. At Yulan Sustainability, when we work with clients, we utilise our powerful ALIGN framework, which enables SME businesses to identify the steps necessary to achieve sustainability goals in the context of their brand. In this blog post, we will delve …
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Benchmarking sustainability in the luxury fashion industry is crucial for brands aiming to establish a strong and competitive position in the market. However, our experience shows that many companies remain unaware of their competitors’ sustainability actions. As of 2023, the UK government requires listed companies to publish net-zero transition plans and set company targets to …
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Loyalty Programmes are the key to breaking bad habits and forming new and more sustainable choices. I was delighted to be asked to write a guest article for the loyalty software company Antavo. They were curious to explore the role of their technology in helping drive change in consumer behaviour and mindset around sustainability. Here …
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Data and technology is the future of sustainable fashion. Craig Crawford IT guru and digital strategy expert, explains why. Sustainability is the buzz word on everyone’s lips yet the world is still polarised on how to approach it collectively and effectively. For the fashion and retail sector, the collective concern is focused on the immediate …
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Marina Spadafora, if you don’t know her already, is the guru of sustainability and she has also recently become an author. She is a passionate activist in all things ethical and sustainable and works very closely with Fashion Revolution and it’s founder Orsola De Castro. I met Marina Spadafora in Milan when she was the …
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Sustainability and sustainable fashion has become fashion’s biggest topic, yet there are many brands already out there that have been working tirelessly behind this cause for years. This coming year of 2020, it’s time for them also to come to the forefront, to tell their stories and for us to encourage them for their hard …
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Will UK fashion survive Brexit and can British brands survive and thrive despite the obstacles? Joanne Yulan Jong assesses the damage. My business revolves around helping mid to luxury fashion brands to become established and respected. A considerable part of this is helping them understand and adapt to the challenges of the market. The biggest …
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Fast fashion retailers won’t stop producing cheap clothes for the UK market if customers are buying them. Sustainability in the fashion industry is a question of educating customers to make a considered choice – writes Joanne Yulan Jong A few years ago I was asked to do a talk at my daughter’s primary school as …
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Reading through the morning news every day makes you feel like it’s indeed the end of bricks and mortar retail. Will we lose our high streets forever? No, we won’t. In a recent report by Bain & Company, it is been projected that e-commerce sales, especially when it comes to mid to luxury brands, will …
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