The shift in the way we shop has impacted fashion retail so deeply a new phrase has been coined. “The Retail Apocalypse” It’s a brave new world for retail and it’s time to sink or swim. Just over a month ago I found myself barricaded in the basement of a pizza restaurant amid rumours that …
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We are living in an extraordinary era of connectivity and digital has transformed the way we experience brands. How do we experience luxury and what even defines luxury these days? This question is an ongoing concern for the fashion industry. They are trying to address an increasing appetite from consumers and engage with the process …
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Unpredictable consumer habits, rising business rates, Brexit and sale culture are putting high street retailers in a vulnerable position. Yulan Creative investigates. Why is the high street declining? Season-focused shopping is on the way out. According to a recent report conducted by global retail analysts, Kantar Worldpanel, the British fashion market faced a 2% sales …
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