FIVE WAYS TO IMPROVE RETAILERS ONLINE SALES

Retailers and brands are facing challenging times as the march to move business online continues. Independents especially, find tackling e-commerce an added frustration. Joanne Yulan Jong summarises key points from the Retail Fest Digital Master class and explores the easy wins to get visible online and boost sales. It’s always a pleasure to take part …

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FASHIONED FROM NATURE AT THE V&A

Fashion exhibitions sell tickets and pull in the public, and the V&A knows how to do them beautifully. How refreshing to see them combining history into the relevant topics of the fashion business today with the current Fashioned From Nature exhibition. The discussions around sustainability have been circulating for decades. I remember even 15 years ago …

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THE RISE OF THE GIG ECONOMY IN RETAIL

Joanne Jong gig economy

There’s a newcomer in retail town. It goes by the name of The Gig Economy and love it or hate it, it’s here to stay. Yulan Creative investigates. Zero-Hour Contracts As retailers fight against the tide of reduced footfall and profit margins versus rising overheads and wages, shortcuts are being made in terms of staffing. …

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THE FIT FACTOR

Joanne Jong Janice Wang e-commerce fit expertise

As we watch the decline of retail, we might be forgiven to think that all fashion sales in the future will be online. This simply is not the case. In a recent report by Bain & Company, it is been projected that e-commerce sales, especially when it comes to mid to luxury brands, will plateau …

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