There’s a newcomer in retail town. It goes by the name of The Gig Economy and love it or hate it, it’s here to stay. Yulan Creative investigates. Zero-Hour Contracts As retailers fight against the tide of reduced footfall and profit margins versus rising overheads and wages, shortcuts are being made in terms of staffing. …
Read MoreNAVIGATING THE FASHION RETAIL REVOLUTION – PART 1
How consumers shifts have affected creative thinking across the fashion industry. In February, I was invited to speak to a packed house at Pure London Olympia, as part of their programme of industry seminars. I’ve been observing as we all have, the huge shift in consumer behaviour and its effect on the retail sector. I was …
Read MoreTHE BRAVE NEW WORLD OF RETAIL
The shift in the way we shop has impacted fashion retail so deeply a new phrase has been coined. “The Retail Apocalypse” It’s a brave new world for retail and it’s time to sink or swim. Just over a month ago I found myself barricaded in the basement of a pizza restaurant amid rumours that …
Read MoreDEFINING LUXURY IN THE FACE OF FAST FASHION AND THE DIGITAL LANDSCAPE PART 2
We are living in an extraordinary era of connectivity and digital has transformed the way we experience brands. How do we experience luxury and what even defines luxury these days? This question is an ongoing concern for the fashion industry. They are trying to address an increasing appetite from consumers and engage with the process …
Read MoreDEATH OF THE HIGH STREET?
Unpredictable consumer habits, rising business rates, Brexit and sale culture are putting high street retailers in a vulnerable position. Yulan Creative investigates. Why is the high street declining? Season-focused shopping is on the way out. According to a recent report conducted by global retail analysts, Kantar Worldpanel, the British fashion market faced a 2% sales …
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