Category: Innovation

Berlin is buzzing. There is something energetic in the air. When I visited during fashion week, the riverside was packed with crowds of Berliners enjoying the summer weather. But it’s not just youthful millennials hanging out that makes Berlin feel happening. There’s something else at play. Berlin has been cited as the new Silicon Valley. …

Multifaceted concept stores are offering a more holistic buying experience, free from awkward silences and lacklustre aesthetics. Say hello to Zero Boundary Shopping. The Store in Berlin feels anything but. After all, how many shops offer an event space, workspace, hairdressers, fashion store and restaurant all in one? Walking into the trendy Soho House, I’m …

From supply chain transparency to provenance and charitable outreach, Yulan Creative considers ethics in the fashion industry. A recent study conducted by Unilever found that a third of today’s consumers choose to buy from brands that exercise positive environmental or social principles. The study focused on how concerns for sustainability affect shopping habits and was …

“In the past, it was possible, to begin with, an idea or creative point of view. Now you have to find the niche or need in the market and create a solution” says Joanne Yulan Jong Over the last five years, I’ve been working with entrepreneurs who are looking to create fashion businesses. Initially, they …

Joanne Yulan Jong discusses working with international fashion entrepreneurs and the fashion industry in Dubai with luxury sector fashion journalist Lucie Muir. Can Dubai become a Fashion Capital? LM: When did you set up your global fashion entrepreneurship business and what led you to do so? JJ: I find it so frustrating to watch people …