Craft beers, artisan foodstuffs and naked light bulbs, beards and vintage infused fashion — in difficult times we look to the purity of the past. As Gucci and other fashion houses ditch slick looks for nostalgia with a twist, brands are realising that storytelling is crucial. When I called to place my annual order a …
Read MoreIF YOU ARE THINKING ABOUT DESIGN – TRY ‘DESIGN THINKING’
It’s the nature of fashion to change, but brands copy and plagiarise too much in an attempt to be commercial. It’s time to stop this cycle and place ‘design thinking’ and the human experience of the brand once again at the centre. Having worked in Italian luxury fashion during my formative years, I learned that …
Read MoreBUILDING A BRAND – THREE LITTLE WORDS – KEEP IT SIMPLE
Startups have their elevator pitch. Charities have their key messages. Universities have mottos. New designers should be able to distil their message in order to translate their work into sales. Pop quiz. Identify these brands from these three words. Answers at the end (no peeking) • Luxury space-dyed knitwear • Chubby striped fur • Tailored …
Read MorePETIT TRIBE LAUNCHES
Very proud to share the news that much-anticipated launch of the new designer childrenswear brand PETIT TRIBE has now launched and the E-commerce store and website is now open for business. YULAN CREATIVE has worked very closely with owner Olatoun Jolaoso to bring this brand to market and the journey to launch has been a …
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