Marina Spadafora, if you don’t know her already, is the guru of sustainability and she has also recently become an author. She is a passionate activist in all things ethical and sustainable and works very closely with Fashion Revolution and it’s founder Orsola De Castro. I met Marina Spadafora in Milan when she was the …
Read MoreSHINING A LIGHT ON SUSTAINABLE FASHION BRANDS
Sustainability and sustainable fashion has become fashion’s biggest topic, yet there are many brands already out there that have been working tirelessly behind this cause for years. This coming year of 2020, it’s time for them also to come to the forefront, to tell their stories and for us to encourage them for their hard …
Read MoreTHE RISE OF SUSTAINABILITY AND FEMINISM IN FASHION
A few years ago a financial expert asked me whether the eco-friendly fashion platform Reve En Vert would be a future success. I told him “Honestly, I’m afraid customers don’t want to pay more for a garment just because it’s sustainable”. Well, that tide may be turning as their business has just had a successfully …
Read MoreLIFTING THE LID ON FASHIONS DIRTY SECRETS
Fast fashion retailers won’t stop producing cheap clothes for the UK market if customers are buying them. Sustainability in the fashion industry is a question of educating customers to make a considered choice – writes Joanne Yulan Jong A few years ago I was asked to do a talk at my daughter’s primary school as …
Read MoreSUSTAINABILITY IN THE FASHION INDUSTRY – OLD HABITS DIE HARD
Each week, we read about a new high-street casualty. It’s currently the turn of fast fashion retailer, New Look, who has reported an annual loss of £235M. But even as high-street crashes pile up and consumers wise up, landfill sites aren’t getting any smaller. The truth is, the system is broken and achieving sustainability in …
Read MoreFASHIONED FROM NATURE AT THE V&A
Fashion exhibitions sell tickets and pull in the public, and the V&A knows how to do them beautifully. How refreshing to see them combining history into the relevant topics of the fashion business today with the current Fashioned From Nature exhibition. The discussions around sustainability have been circulating for decades. I remember even 15 years ago …
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