THE ULTIMATE GUIDE TO
E-COMMERCE MARKETING

INSIGHTS AND EXPERT ADVICE HELPING YOU SELL MORE ONLINE

Most brands are trying to grow their sales and drive traffic online but many lack the understanding of how Ecommerce works which explains why a staggering 80% of Ecommerce businesses fail.

Whether you’re a direct-to-consumer brand looking to scale up or a wholesaler moving online, read our ultimate guide to Ecommerce marketing first. This 24-page PDF handbook shares insights and expert advice to help retailers and fashion brands sell more online. Learn from London’s leading fashion and retail consultant Joanne Yulan Jong. Read the interviews with digital experts on the most common website mistakes to avoid and understand marketing must-haves such as SEO, personalisation, analytics design and the customer journey.  Features insights you can action in your business straight away.

95% OF PURCHASES WILL BE MADE ONLINE BY 2040. ARE YOU READY FOR THE REVOLUTION?

INSIGHTS AND INTERVIEWS

Features insights you can action in your business straight away.

  • Understand how to approach E Commerce Strategy
  • Why a data driven approach is fundamental
  • How to convert more traffic to sales
  • Learn to avoid the common mistakes
  • How to improve user experience

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THE ULTIMATE GUIDE TO E-COMMERCE MARKETING

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WHAT PEOPLE SAY

ABOUT THE AUTHOR

Joanne Yulan Jong is the founder of Yulan Creative, a multi award winning London based agency that specialises in creative direction and brand strategy for mid to luxury fashion and retail businesses.

Joanne has more than 25 years of international experience working with numerous clients in the fashion and lifestyle sector including Giorgio Armani and Missoni in Milan, to British heritage businesses such as Liberty, Daks and Austin Reed. She has also used her creative and business acumen to growsuccessful e-commerce and direct -to-consumer businesses such as The White Company and ME+EM.

She regularly writes and speaks about her experience, creative leadership and the future of fashion and retail, at industry events and universities and museums such as the V&A. She is a regular business insight columnist for WWD. She wrote and published her bestseller the Fashion Switch ‘The New rules of the Fashion Business ” in 2017.