RETHINK RESHAPE REBUILD
Join #thefashionswitchlive with Joanne Yulan Jong for a FREE 1-hour live author webinar and Q&A every other Friday 3 pm GMT+1 (British Summer Time)
This current crisis is the catalyst that will trigger a completely different era of thinking. We will see a whole new attitude to fashion and lifestyle. We will come out the other side thinking very carefully about what’s important. Renting, preloved, recycled, up-cycling, sustainable and circular by design will all become mainstream concepts. Brands without integrity without a reason to be will be forgotten.
As a fashion futurist and adamant supporter of ethical fashion and lifestyle businesses, I’m passionate that you don’t lose heart in this very challenging moment. If you have not read my book, then, in summary, it’s a handbook for fashion, lifestyle and retail business leaders and entrepreneurs looking to navigate the digital chaos and stand out. Yet, this current global human and financial catastrophe has thrown all your hard efforts to build a brand with integrity out of the window. All businesses and individuals are all facing challenges that we could never have imagined. We’ve all now switched to survival mode.
I believe there is always a positive to any crisis. Difficulty makes us all more creative and resourceful. This, we now know, is an unprecedented moment and we all need to pull our thinking together and come up. This moment will pass. How we redesign our future is up to us.
Each week, I will select and read a key section/topic from my book, share my thoughts on how things will change and open the session to an open discussion. I’d like to invite anyone who’s a retail fashion or lifestyle business owner in our network to join our free live fashion community discussion and Q&A webinar.
We can and we will do it better
So – if you are a fashion leader thinking – what happens now? If you are looking to discuss your biggest challenges, share your stories and get community feedback then join us on Fridays. Check the agenda below and book your place. I look forward to seeing you then. Stay safe.
When I founded Orlebar Brown I had no experience of fashion. People were very generous with their advice, but the tools available were either too simplistic or too complicated. Joanne, with her wealth of experience, explains the fashion business in a clear and succinct way including its challenges and opportunities. This is an invaluable book for anyone running a fashion business in today’s world
Adam Brown- Founder and Creative Director, Orlebar Brown