We have found that many businesses are frustrated that their product or brand just never gets to the level they would like. We believe that your customers appreciate integrity of design and end product.
We have the experience, industry connections, and know-how to take your collection to the next level. From concept to realisation, we support you with everything you need including, fabric mills and suppliers, manufacturers, fabric and print design and development, trim and metal work and branding development, fit and technical assistance.
CONCEPT
We deliver rich, distinct brand guidelines and a world of visual touch points that act as the building blocks to a fashion business strategy.
Strong and consistent creative direction is what makes a team excited and your collection more focused and coherent. It makes your life easier as your customers really understand who you are and what you do best. We are experts in helping clients create a distinct visual language, using colour palette, distinct fabrics, print, silhouette, right through to the photographers and styling that distinguishes your brand from others.
- BRAND CONCEPT
- BRAND IDENTITY
- STORYTELLING
CREATIVE DIRECTION
We deliver rich, distinct brand guidelines and a world of visual touch points that act as the building blocks to a fashion business strategy.
Strong and consistent creative direction is what makes a team excited and your collection more focused and coherent. It makes your life easier as your customers really understand who you are and what you do best. We are experts in helping clients create a distinct visual language, using colour palette, distinct fabrics, print, silhouette, right through to the photographers and styling that distinguishes your brand from others.
- VISUAL CONCEPT
- CREATIVE DNA
- ART DIRECTION
RESEARCH AND DEVELOPMENT
We assist clients to identify key areas where they can develop, innovate and push their brand forward.
As the impact of digital unfolds, businesses large and small are struggling to manage their omni-channel presence and are channeling time and resources into those areas. Although this is important, we believe ultimately that innovation and working to improve your product is the key to growth. We help clients become more aware, innovative, forward thinking, and to play a more strategic long-term game.
- DESIGN INNOVATION
- MARKET RESEARCH
- BRAND DEVELOPMENT
DESIGN DEVELOPMENT
We deliver all the creative design and creative resources to take the ordinary to exceptional.
We believe that in today’s competitive market, design has to work in harmony with fashion business strategy. We are skilled in delivering high-level creative design expertise within the context of the brand values. Our detailed process comes from 20 years of experience working with design-led, luxury brands. We cover all categories of menswear, womenswear and childrenswear. This includes luxury and ready to wear, apparel, knitwear, jersey and wovens, right though to leather and accessories.
- FASHION DESIGN
- TECHNICAL SKETCHES
- PRODUCT DEVELOPMENT
COMMERCIAL
We help clients commercialise thier creative vision with advice ranging from manufacture to range planning and price architecure.
All fashion businesses, from agile entrepreneur start-ups to establish luxury brands are struggling to connect creative with commerce in the digital era. The rules of what makes a successful business have changed. Access our boardroom level expertise, framework, tools, and creative solution-based ethos guide to transform your creativity into a commercial and viable resilient business model.
- RANGE PLANNING
- CRITICAL PATH
- BUSINESS DEVELOPMENT
WE BRING YOU THE LUXURY BRAND EXPERTISE, TECHNICAL KNOWLEDGE AND CREATIVE DIRECTION TO MAKE YOUR PRODUCT, PHOTOGRAPHY AND DIGITAL ASSETS OUTSTANDING.
TESTIMONIALS
Joanne is a whirlwind of creative vision backed up with hard-nosed fashion business experience so I knew when I found her it was the perfect match for my new brand. Since early 2013, I have worked very closely with her and her team on every aspect of developing my childrenswear brand Petit Tribe, and they have delivered beautifully, all creative, including all the bespoke prints, design and art direction. Over these years I’ve been as impressed by her professionalism and dedication as I have with the high-level introductions that were pivotal to getting my business launched. Highly recommended.
Olatoun Jolaoso - Owner and Founder, Petit Tribe
Since working with Yulan Creative and specifically Joanne Jong we have been able to deliver our vision. Joanne has a unique ability to take a brief and turn it into something amazing whilst remaining true to the brand strategy and the commercial deliverables. We have gained immensely from her in-depth knowledge of fabric, an amazing eye for colour, cut and detailing and beautiful taste and vision. Her enthusiasm and passion are infectious and combined with her design talent she’s a rare find.
Clare Hornby - Creative Firector and Founder, ME+EM
Joanne’s deep knowledge of the fashion business, combined with design flair and professional expertise was instrumental
Kirsty Carey Managing Director Liberty London
On a personal level Joanne’s enthusiasm and positive energy made her a joy to work with – It was a great collaboration that helped the collection have depth and an informed point of view. I would recommend her to anyone looking for a thinking, listening expert in fashion.
Graeme Black Creative Director Erdos 1436
If you want to succeed in fashion; if you have the drive and skills but need help to grow, then enlist a true industry insider with both creative and business acumen. Basically, enlist Joanne Yulan Jong
Lucie Muir – Fashion journalist Vogue FT
BOOK YOUR FREE APPOINTMENT WITH LONDON’S TOP FASHION AND SUSTAINABILITY CONSULTANCY.
